North Carolina quartet LaureNicole have premiered a music video for latest single "State of Preservation", ahead of their show with TREASVRE, on September 30.
The track is taken from the band's new EP, Preserve Love Here, out now.
With a sound that harks to the pop-laced alt rock of the late 90s, LaureNicole deliver an EP that compels with it's fresh melodies, whilst splaying the tracks with a layer of throwback Americana.
Vocalist Lauren Nicole shares the story behind the video, explaining : “State of Preservation is a high-energy, sing-along alt-rock track about being unapologetically happy in your safe place. For me, that place is being on stage with my bandmates. Creating a music video that captured that on-stage energy—and filming it at our EP release party—was an easy decision.
Nicole continues: "The video was shot and edited by Brandon at Calbren Media, who is always a joy to work with. We also collaborated with a freelance typographer to layer the lyrics throughout the video, adding an extra dimension and making it easier for listeners to connect with the song and learn the words so they can sing along with us at our shows.”
Formed in 2019, LaureNicole have gained recognition with their marriage of moreish melodic rock and soaring pop. Lauren Nicole's vocals and heart-on-sleeve songwriting take center stage as the band embark on an exploration of pain, growth, and the journey to acceptance.
Last year's debut album From Within helped the band hit new heights, further bolstering their fanbase with supports for Far Too Jones and Mad Gallica. LaureNicole have also graced some of North Carolina's most celebrated festivals, including the Beer and Bourbon Festival and Apex Music Festival.
New EP Preserve Love Here is a collation of the band's growth to date. Drawing inspiration from iconic acts such as The Cranberries, Vertical Horizon, and Alanis Morissette, LaureNicole shows elements of 90s nostalgia, with a fresh execution.
Sharing the inspiration for the new tracks, Nicole shares: “Preserve Love Here is a three-track EP that explores love from three deeply personal perspectives—self-love, self-preservation, and shared connection. United by its emotional depth and diverse instrumentation, the EP is visually represented by cover art featuring an empty mirror—a reminder that love begins within."
From heart-rendering ballad "Here With You" to the infectious melodic rock of "State of Preservation" and haunting, atmospheric "Love Yourself", Preserve Love Here, delivers empowering, pop-laced alt rock, adorned with both sonic and emotional depth.
Find out more about the band HERE.
