Dave Shapiro (Booking Agent at The Agency Group, Los Angeles) and Portland, Oregon's Rise Records are pleased to announce their recent partnership to create a new imprint in the Rise Records family- Velocity Records. Dave Shapiro will own and run the new label with the help of the Rise team, and will be working directly with Rise on all upcoming and future projects. This exciting new partnership will further develop the successful working relationship that Shapiro and Rise already have together, which can most notably be seen in the current popularity of metalcore buzz band The Devil Wears Prada, who they have worked with together since late 2006. This is only the beginning of what can be expected to result from this pairing.