A-Reaction finally started in the Summer of 2006 by a few friends with a love for good music. The label originally consisted of friends and family members on its roster but it all started to change when the label started receiving submissions from across the globe. With the music industry evolving, striving, and going completely digital, it’s no wonder why A-Reaction stands out in the crowd of carbon copied, plastic-covered media. With its revolutionary roster and DIY ethic, A-Reaction is looked at by many as something completely refreshing and is receiving great amount of attention… World-Wide.